經過幾十年的發展,國外的咨詢業已經成為一個發展迅速的知識型產業部門,被列為高層次知識產權中的重要領域,成立了很多具有很高水平和威望的咨詢公司。美國咨詢業已經相當發達,咨詢領域除工程咨詢外,還包括決策咨詢、技術咨詢、管理咨詢、專業咨詢(會計、法律、稅務、醫藥等等領域,咨詢服務幾乎涉及社會生活的各個方面,而且市場運作規范、專業化程度高、收費合理,已形成相對穩定的咨詢行業與服務體系。美國75%的企業都要請教咨詢公司,日本50%的企業要在咨詢顧問的幫助下改善管理。市場的擴展帶來收入的激增,60年代美國的管理咨詢年收入為10億美元,70年代增長到20億美元,80年代達到50億美元,至今已達到200億美元。在西歐各國也呈現出穩定快速的增長。英國現有各種規模的咨詢企業2000余家,服務范圍按性質可分為工程咨詢、產品與技術咨詢、經營管理咨詢三大類。工程咨詢公司現有900余家,約90種專業;產品與技術咨詢公司約有1000家,共200個專業;經營管理咨詢公司數百家。德國的咨詢業始于50年代,咨詢機構發展迅速,并呈兩極分化趨勢。目前德國已有各種形式的咨詢機構幾千家。日本約有咨詢機構1000多家,主要集中于東京等幾個大城市。
我國咨詢業和改革開放同時起步,從1980年開始,由中國企業聯合會(當時為中國企業管理協會)開創了這項工作。由中國企業管理協會牽頭,通過學習與引進國外咨詢研究的理論與方法,結合中國的國情及企業的實際情況,開展企業咨詢研究。根據中為咨詢觀察目前我國咨詢業發展時間非常短,和西方咨詢研究業的發展水平有大的差距??偸遣荒苄纬蓪I化合作化的集團作戰行為。西方咨詢業已發展到以客戶為軸心提供個性化扎實的服務,而國內咨詢業的人才結構、知識結構還不能承擔國際化復雜的業務,零散資源亟待整合?,F今越來越多的國際咨詢研究公司來到中國開展業務,搶灘中國市場。目前我國共有各類咨詢公司3萬余家,而真正從事咨詢服務業務的僅1500余家,在咨詢業中做大品牌的只有幾十家。我國的咨詢業市場還十分不完善,收集信息的準確率不高,時效性不強,很難為企業提供系統、準確、及時的決策信息。中國目前的管理咨詢還缺乏準確的市場定位,整個行業管理薄弱,咨詢公司小而散,形不成規模,就連在國內咨詢業發展較快的深圳,其咨詢公司的業務主要集中在營銷培訓、品牌培育、產品代理等初級業務,很少涉及企業戰略、信息決策等較高級的咨詢業務。中國咨詢業發展地位特點資料:
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目前全國各地有數百家咨詢公司,有的只有幾名雇員,也有十幾家在短短幾年內發展到約1000名雇員。相比之下,麥肯錫(McKinsey&Co)在全球擁有1.8萬名雇員,其中在大中華區雇傭了500名研究員和咨詢顧問。中國咨詢行業誕生不到20年后,本土咨詢公司即將面臨一場洗牌,只有實力最強的公司才會幸存下來。各公司激烈爭奪合同,卻往往只能向客戶提供膚淺的建議,這種情況對任何人及企業發展都不利。我國正處在經濟轉軌,工業化進入第二階段,加上全球化、信息化撲面而來。從生產經營到資本經營,由產品經營到品牌經營;可使用的成長工具、擴張工具、競爭工具更多,組合工具更多,難度更大,專業要求更高。全球化、信息化更是加劇了這種趨勢。如:如何合理的利用信息化手段;如何有效利用國內外兩種資源兩個市場等。復雜的情況使越來越多的企業難以獨立應對,這時要在競爭中獲勝就客觀的需要引入“外腦”,利用外部先進的智力成果。
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