“西岸X——區域視覺形象國際征集”

　　上海西岸，蜿蜒浦江西南域11公里岸線，曾經歷史上的工業重地，今天新起的文化走廊，未來繁華的中央活動區核心承載段，上海的文化核心區。

　　以世博為契機，向著“全球城市卓越水岸”目標發展的上海西岸，正以“規劃引領、文化先導、生態優先、創新主導”為原則，打造“望得見江、觸得到綠、品得到歷史、享得到文化”的高品質濱水開放共享空間，亞洲規模最大、集聚度最高的文化場館群落，以及匯聚文創、科創、創新金融等新興產業的活力產業生態圈。

　　城市更新的步伐永遠不停歇，而每個卓越城市的生長歷程都是一次在未知中探索與創新的旅程，本次國際方案征集定名為“西岸X“，也正基于“x”所代表的不確定性和無限可能，期待著設計師們以突破無窮未知的巨大創造力，勾勒西岸未來的無限可能。

　　一、西岸簡介

　　上海西岸是以徐匯濱江地區為載體打造的城區品牌，北起日暉港，南至關港，東臨黃浦江，西至宛平南路-龍華港-龍吳路，面積約達9.4平方公里，岸線長約11.4公里，是上海2040城市總體規劃確定的中央活動區核心承載段，是目前上海黃浦江兩岸可成片開發面積最大的區域，開發總量約達900萬平方米。在《上海城市總體規劃（2016-2040）》提出“邁向卓越的全球城市”的總體目標，創造更具活力的創新之城、更富魅力的人文之城、更可持續發展的生態之城三大愿景背景下，上海西岸是上海2040確定的中央活動區。

　　這里曾是中國近代民族工業的搖籃之一，集聚了遠東最大的機場（龍華機場，1917年）、中國第一個水陸聯運碼頭（北票碼頭，1929年）、中國第一個濕法水泥廠（上海水泥廠，1920年）、上海第一個貨運車站（鐵路南浦站，1907年）等，是當時上海最主要的交通運輸、物流倉儲和生產加工基地。隨著上海城市布局調整和傳統產業轉移，這條繁忙而封閉的岸線逐漸在城市發展中失去了活力，成了“鐵銹地帶”。

　　2010年以上海世博會為契機，徐匯濱江明確了“規劃引領、文化先導、生態優先、科創主導”的開發理念，以龍騰大道為核心打造一條最“透氣”的浦江岸線，讓全體公眾都能享受濱水地區，并由濱水岸線向腹地延伸拓展，從北向南依次建設活力示范區、文化核心區、自然體驗區和生態休閑區，通過開放宜人的沿江空間、便捷完善的交通系統、工業文明的城市記憶等將西岸塑造成最開放、最便捷、最綠色、最具魅力的公共活動空間。

　　2011年末徐匯區第九次黨代會提出打造“西岸文化走廊”品牌工程戰略， 經過一輪的發展建設，西岸的“美術館大道”初具規模：成功吸引了東方夢工廠、龍美術館、余德耀美術館、上海攝影藝術中心、香格納畫廊、蘇富比等眾多知名文化藝術機構的入駐，同時，在西岸音樂節、西岸建筑與當代藝術雙年展、西岸藝術與設計博覽會、西岸食尚節、全球水岸對話等品牌活動的引領下，西岸正在成為滬上高品質文化、商業和體育活動的聚集區。預計到2020年，西岸將聚集約20座單體體量超過2000平方米的文化設施，成為全球文化設施集聚度最高的地區之一。

　　此外，上海西岸正在以“西岸創造”為核心概念，聚焦藝術、設計、時尚、信息、娛樂、傳媒等重點領域，構建文化創意、科技創新、創新金融三者互為支撐、全新的復合型產業架構。西岸集聚了領英（LinkedIn）、騰訊、湘芒果、游族等一批行業龍頭企業，還設立和引進上海文化產業雙創母基金、華人文化投資基金、東方明珠文化投資基金等創新金融平臺，進一步集聚高端人才和資本，共同打造信息科技、生命健康和文化娛樂等功能齊集的城市綜合體和高端商務。

　　2016年8月，上海市委、市政府提出“至2017年底實現楊浦大橋至徐浦大橋45公里沿江公共空間貫通”的要求，黃浦江兩岸貫通工程徐匯段全面啟動，目標至2017年底，實現日暉港橋至徐浦大橋沿江道路和開放空間的全面建成。建設水、綠、人、文、城相融合的國際魅力濱水區。圍繞“突出沿江空間及岸線的連續性和系統性，促進工業遺存的有機更新，驅動水陸聯動功能開發，凸顯文化引領和融合”的開發思路，貫通工程徐匯段自北向南分為活力示范區、文化核心區、自然體驗區和生態休閑區四大主題空間，至2017年底將建成包括8.4公里景觀大道和80公頃公共開放空間的高品質濱水開放共享區段，實現 “把黃浦江兩岸建設成為服務于市民健身休閑、觀光旅游的公共空間和生活岸線”的惠民宏愿。

　　與此時同，上海西岸啟動“西岸計劃”，希望以上海西岸為平臺，通過東西文化的交流和合作，重在挖掘、發現、提升中國文化和海派文化的價值，推動中國文化、海派文化走向世界，讓西岸成為代表上海國際文化大都市水準的新地標。

　　未來，隨著文化先導、生態優先和科技創新戰略的深入實施，隨著黃浦江岸線貫通帶來的全新空間機會，上海西岸將成為創新創意創業活躍、生產生活生態融合的世界級濱水新城，成為邁向全球城市的卓越水岸。

　　二、征集時間

　　征集活動于2017年3月24日17時（北京時間）開啟，于2017年5月12日17時（北京時間）整截止（以下簡稱“截止時間”）。任何于截止時間之后送達作品者，均不具有應征資格。

　　三、應征對象

　　全球范圍內的專業設計師、藝術院校師生、設計愛好者，不限個人或機構，均可按照本規則參加征集活動。

　　四、應征作品內容

　　1) 標志設計：可以是圖形，或文字，或圖文結合。

　　2) 三種情景下的標志應用效果：

　　a. 應用在平面印刷品（衍生品及宣傳資料等）。

　　b. 應用在公共基礎設施及指示系統（道路標識、景觀圍欄等）。

　　c． 應用在西岸品牌活動（音樂節、美食節、藝博會等）。

　　3) 在標志和區域名的組合使用中，應于適當位置體現以下元素中的一種或幾種：

　　a. WEST BUND（大寫或小寫）

　　b. 上海西岸

　　五、應征作品要求

　　作品的設計應符合以下要求：

　　1、設計主題要立足于西岸作為“全球城市的卓越水岸”、上海卓越全球城市的“中央活動區”的特殊功能地位，彰顯西岸區域的身份定位、文化積淀和特色內涵；

　　2、設計方案要簡潔明朗、時尚大氣，同時主題鮮明、寓意豐富、標識性強，便于放大縮小，適用于整體形象組合及多種應用，如建筑外觀、展會展覽、路牌標識、宣傳資料、數字媒體等其它衍生產品；

　　3、設計標志要具有延展性、可變性、可塑性、可能性和可創性,同時具有演繹成動態、立體、漸變、交互、材質、視覺、色彩、數字化變換等多元的可能。

　　六、應征作品成果

　　1) 靜態作品尺寸為1920*1080像素（寬*高），RGB色彩模式，JPG格式。請保留AI矢量文件（入圍之后需提交）。

　　2) 如有動態作品，尺寸為960*640像素（寬*高），RGB色彩模式，以GIF格式上傳。

　　3) 如需增加視頻動態文件闡述設計理念和應用，可將視頻上傳至網絡視頻平臺，再將視頻鏈接添加到作品說明中。

　　4) 作品的提交應包含視覺形象的設計圖及設計說明。

　　5) 設計說明有助于評選時評委對作品的理解，其內容旨在闡述標志設計思路、理念。說明文字應當簡潔明了，格式清晰，表述完整。

　　6) 遞交的設計畫面中不應出現任何與創作者有關的信息，所有此類信息只能按要求填寫在《報名登記表》中。

　　七、遞交要求

　　1) 應征者無需繳納任何報名或參與費。

　　2) 應征作品提交方式：將填寫完整的電子版《報名登記表》及作品通過電子郵件形式發送到征集指定郵箱：westbundx_vi@163.com

　　3) 應征作品一經送達，即視為應征者已全部知曉并完全接受本征集規則。應征文件不符合本規則要求的，應征者可于截止時間之前補正。

　　4) 應征者可以從征集官方頁面上下載本規則以及《報名登記表》。

　　八、評審團

　　召集人：沈浩鵬

　　初審評委 ：

　　陳嶸

　　畢學峰

　　羅曉騰（香港）

　　陸俊毅

　　終審評委 ：

　　方世忠

　　李忠輝

　　李翔寧

　　周鐵海

　　Jason Little（澳大利亞）

　　Ruedi Baur（法國）

　　九、評選流程和決定

　　1) 由相關領域專家組成的評審團對應征作品進行評選。

　　2) 初選期：5月15日-5月19日，評審出50件入圍作品。

　　3) 公示期：5月22日-6月5日，50件入圍作品公示。

　　4) 網絡評選期：5月22日-6月5日，50件入圍作品進行網絡票選，選出五位網絡人氣獎。

　　5) 復選評審會：6月6日舉行復選評審會，由評審團評從50件入圍作品中評選出三件優勝作品，一件大獎作品。

　　6) 設計優化期：6月7日-6月21日，大獎作品優化。

　　7) 獎項公布：2017年6月23日公布各個獎項及優化后的大獎作品。

　　十、獎勵

　　1) 入選大獎一件，獎勵300000元；

　　優勝獎三件，每件獎勵20000元;

　　人氣獎五件，每件獎勵1000元。

　　2) 上述獎金金額指稅前金額。獲獎者應按照相關國家及地區（包括但不限于中華人民共和國）的法律規定納稅。未中獎方案不設保底費用。

　　3）大獎獲得者有義務在本活動的設計優化期內根據評審團意見對大獎作品進行優化，以確保方案得到有效實施。大獎獲得者也將優先獲得主辦方的委托權，在必要時承擔設計深化工作，設計費用根據需深化程度另行協商。

　　3) 將向所有入圍和獲獎創作者頒發由上海西岸（集團）有限公司與西岸區域視覺形象國際征集組委會共同署名的獲獎證書。

　　4) 獎金（現金或支票）和獲獎證書交付作品的應征者或其書面指定的代表。應征者不止一人的，獎金（現金或支票）和獲獎證書交付《報名登記表》中“創作者”一欄排名最靠前的應征者或其書面指定的代表。

　　5) 評選揭曉后，將在上海西岸官網上公布獲獎者名單。

　　十一、組織機構

　　主辦單位：上海西岸（集團）有限公司

　　承辦單位：沈浩鵬平面設計有限公司

　　十二、相關聲明

　　1) 收到的所有應征作品一概不予退還，應征者請自留底稿原件。

　　2) 應征期間，應征者不得將參賽作品轉讓或授權給任何第三方，不得用于參加與本賽事相同或類似的其他活動。

　　3) 應征者須確認擁有所提交作品的完整著作權及版權，確認提交作品從未轉讓或許可給任何個人或機構。

　　4) 請應征者務必保留好作品源文件，入圍設計師需提交入圍作品源文件，并簽署相應版權協議書，未簽署者視自動放棄終審資格。

　　5) 入圍設計師不得用入圍或獲獎作品參與與本賽事相同或類似的其他活動。

　　6) 應征作品的著作權受中國法律保護。最終獲得大獎、優勝獎及人氣獎的標志設計作品，除署名權以外的一切知識產權（包括但不限于著作權、對作品的一切平面、立體或電子載體的全部權利）歸上海西岸（集團）有限公司所有。上海西岸（集團）有限公司有權對成為標志設計的作品進行任何形式的使用、開發、修改、授權、許可或保護等活動。

　　7) 主辦方對本活動保留最終解釋權。

　　十三、其他

　　西岸區域視覺形象國際征集組委會對包括本規則在內的本次征集活動的所有文件保留最終解釋權。任何與本次征集活動有關的未盡事宜，均由西岸區域視覺形象國際征集組委會進一步制定相應規定或進行解釋。

　　本次征集活動適用中華人民共和國法律。

　　十四、聯系方式

　　聯系人： 楊丹

　　電話： +86 021 64575857

　　郵箱： westbundx_vi@163.com

　　詳細信息請訪問官方網站：https://www.westbund.com/

--

“West Bund X -- Call for VI Design”

　　Submissions Guide

　　Shanghai West Bund, with its shoreline reaching a length of 11.4 km along southwest Huangpu River, was once an important industrial area in history, while is now a rising cultural corridor, and is on its way to become the main cultural district and the core area of the city’s Central Activity Zone.

　　Take Shanghai Expo 2010 as an opportunity, West Bund is aiming to become “the extraordinary waterfront area of the global city”. Based on the principal of “planning led, culture guided, ecology preceded, creativity oriented”, West Bund is to be built as a quality communal waterfront open area, in which the public can experience the water, greenery, history and culture; it is also to be developed as the biggest culture cluster in Asia and a dynamic industrial ecosystem that combines emerging industries such as cultural creativity, science and technological innovation, as well as financial innovation.

　　City renovation would never stop its pace, and it is always a journey of exploration and creation for every excellent city to develop. To name the VI Design Contest as “West Bund X” is to emphasize the uncertainty and possibilities that the “X” represents, and it is our hope for you as designers to make a breakthrough and create infinite possibilities for West Bund’s future.

　　1. About West bund

　　Shanghai West Bund is the urban brand renovated along Xuhui Riverside. Stretching from Ri Hui Port in the north to Guan Port in the south, and from Huang Pu River in the east to South Wanping Road - Long Hua Port - Long Wu Road in the west, it covers an area of 9.4 km2 and a shoreline length of 11.4 km; it is also the biggest area to be developed along Huangpu River, reaching a development area of nine million square meters. West Bund is the Central Activity Zone raised in Shanghai 2016-2040 Master Plan, which sets the overall objective as “striving for the excellent global city” and aims to create a dynamic city of innovation, a charming city of humanity and a sustainable city of ecology.

　　Xuhui Riverside was once a cradle of modern national industries and the city’s main transportation, logistics storage and manufacturing base, gathering the biggest airport in Far East (Longhua Airport, 1917), China’s first land-and-water coordinated transportation dock (Beipiao Coal Dock, 1929), China’s first wet cement plant (Shanghai Cement Plant, 1920), Shanghai’s first freight station (Nanpu Railway Station, 1907) and so on. Due to the development of urbanization and shift of traditional industry, this busy but enclosed shoreline gradually lost its energy in city development and became a “Rust Belt”.

　　Take Shanghai Expo 2010 as an opportunity, West Bund affirmed the principal of “planning led, culture guided, ecology preceded, creativity oriented” and started to build an open shoreline with Long Teng Avenue as the core area for the community to enjoy the waterfront zone. The development also extends its footprints to the central region, with Dynamic Pilot Zone, Cultural Core Zone, Natural Experience Zone and Ecological Recreation Zone laying in sequence from the north to the south. With open and pleasant riverside space, convenient and perfect transportation system, urban memory of industrial civilization, West Bund is to be built as the most communal, convenient, green and charming public activity space.

　　In the late 2011, the Ninth Party Congress of Xuhui District proposed the “West Bund Cultural Corridor” project, and began to take shape the “Museum Mile”, which has attracted Oriental DreamWorks, Long Museum, Yuz Museum, Shanghai Center of Photography, ShanghART Gallery, Sotheby among many other renowned institutions to make their homes here. Meanwhile with events like West Bund Music Festival, West Bund Architecture and Contemporary Art Biennale, West Bund Art and Design Fair, West Bund Food Festival, and Waterfront Global Talk, West Bund is becoming the city’s gathering place for quality cultural, financial and sports activities. In 2020, West Bund is expected to have about 20 cultural facilities with each exceeds 2000 m2, and become one of the largest cultural clusters in the world.

　　In addition, based on the core concept of “Created in West Bund”, Shanghai West Bund focuses on art, design, fashion, information, entertainment, media among other important areas, and is building a brand-new composite industrial structure of cultural creativity, technological innovation and financial innovation. It has gathered LinkedIn, Tencent, Hunan TV, Youzu.com and other leading companies, it also has established and introduced innovative financial platforms such as Shanghai Culture Industry Fund of Funds, China Media Capital, Oriental Pearl Culture Investment Fund, in order to gather high-end talent and capital, and to create urban complex and high-end business that involve information, technology, health, culture and entertainment.

　　In August 2016, Shanghai Municipal Government made the request to “connect the 45km riverside space between Yangpu Bridge and Xupu Bridge by the end of 2017”. This started the project in Xuhui Riverside area, and by the end of 2017, the riverside roads and public areas between Ri Hui Gang Port and Xupu Bridge will be completed to create a charming international waterfront area that syncretized with the water, greenery, people, culture and urban space. Based on the idea of “highlighting the continuity and system of the riverside area and shoreline, encouraging the organic renovation of industrial remains, prompting the development of land-and-water coordinated function, manifesting culture-leading integration”, Xuhui Riverside project is divided into Dynamic Pilot Zone, Cultural Core Zone, Natural Experience Zone and Ecological Recreation Zone laying in sequence from the north to the south. By the end of 2017, an 8.4km landscape avenue and 80-hectare public space will be completed to realize the vision that “making Huangpu riverside a communal space and living shoreline for fitness, leisure and travel”.

　　With the start of “West Bund Project”, through the communication and collaboration between eastern and western culture, West Bund is intended to provide a platform to discover, enhance and promote Chinese and Shanghai culture to the world, and to make West Bund as the new landmark for Shanghai as an international cultural metropolis.

　　In the future, along with the realization of “culture guided, ecology preceded, creativity oriented” strategy and the new opportunities provided by the connection of Huangpu riverside, Shanghai West Bund will become a new world-class waterfront city that combines innovation, creativity and entrepreneurship, as well as manufacture, life and ecology, therefore become the excellent waterfront area of the global city.

　　2. When do I submit?

　　Please submit your design between March24th 2017, 5:00pm (GMT+8) and May 12th 2017, 5:00pm (GMT+8). Any late submissions will not be received or reviewed.

　　3. Who can participate?

　　All professional designers, amateur designers, teachers and students in art schools, regardless individuals or institutions, can participate and submit your design.

　　4. What do I submit?

　　All participants must submit the following materials:

　　1) Logo design: it can be graphics, or text, or combination of graphics and text.

　　2) Apply effect in three following scenarios:

　　a) Logo on printing materials (i.e. related products, promotional materials, etc.)

　　b) Logo on public facilities and indication system (i.e. road markings, landscape fence, etc.)

　　c) Logo on West Bund events (i.e. West Bund Music Festival, West Bund Food Festival, West Bund Art & Design Fair, etc.)

　　3) You should include one or several elements below in your logo design:

　　a) WEST BUND (either capital or lower-case letters)

　　b) 上海西岸 (Chinese name for “Shanghai West Bund”)

　　5. What are we looking for?

　　1) The design shall match West Bund’s vision as the “excellent waterfront area of the global city” and its function as the “Central Activity Zone”. The design shall reflect West Bund’s identity, cultural accumulation and distinctive connotation.

　　2) The design should be concise and clear, modern yet sublime; it should be bright in theme, rich in content and easy to identify. The design should be easily enlarged and reduced in size, it could be applied to many different scenarios, for example, the exterior of the architecture, exhibitions and fairs, road markings and indication, promotional materials, digital media and other related products.

　　3) The design should be flexible, transformable, malleable, possible to be creative; it should be possible to create moving, three-dimensional, fading in/out, interactive, material, visual, color, digital effects.

　　6. What format do I submit?

　　1) For still images, please submit JPG file in RGB mode, the size of each image should be 1920(W)x1080(H) pixels. Please keep your original design file safe, you shall submit it once your submission is shortlisted.

　　2) For moving images, please submit GIF file in RGB mode, the size should be 960(W)x640(H) pixels.

　　3) If you wish to provide videos to explain your design concepts and application, please upload to a video sharing platform, and add the web link in your design deion.

　　4) You should submit your design sketches,final results and design deion.

　　5) The design deion is to explain your concepts and ideas of the design and to help the jury members to understand your work better. Please make sure the deion is clear, straight-forward and comprehensive.

　　6) The submission of design should not include any kind of the designer’s information, which should only be provided in the Registration Form.

　　7. How do I submit?

　　1) There is no registration or participation fee to be paid by the designers.

　　2) Please fill in the Registration Form,and email it along with your designs to westbundx_vi@163.com

　　3) By sending your designs, it is agreed that the participants know and accept all the rules. The participants may submit supplementary materials before the submission deadline in case earlier submissions do not meet the requirements.

　　4) The participants could download thisguide and Registration Form from the official website.

　　8. Jury members (TBC)

　　Person-in-charge: Shen Haopeng

　　Jury members for the first review:

　　Chen Rong

　　Bi Xuefeng

　　Luo Xiaoteng

　　Lu Junyi

　　Jury members for the final review:

　　Fang Shizhong

　　Li Zhonghui

　　Li Xiangning

　　Zhou Tiehai

　　Jason Little

　　Ruedi Baur

　　9. How do the submissions reviewed and selected?

　　1) The jury members will review and selectthe winning designs.

　　2) First review: May 15th - May 19th. TheJury members will select 50 shortlisted entries.

　　3) Public notification: May 22nd - June 5th. The 50 shortlisted entries will be listed online for the internet voting.

　　4) Internet voting: May 22nd - June 5th. Through internet voting, the public will select 5 Popularity Awards.

　　5) Final review: On June 6th, the jury members will review the 50 shortlisted entries and select 3 Recognition Awards and 1 First Award.

　　6) Design optimization: June 7th - June 21st. The First Award winning design will be improved and optimized.

　　7) Public announcement: On June 23rd, all award-winning designs and the optimized First Award winning design will be listed online.

　　10. What bonus do I get with the awards?

　　1) First Award (one design): CNY 300,000

　　Recognition Award (three designs): CNY20,000 for each design

　　Popularity Award (five designs): CNY 1,000 for each design

　　2) The bonus mentioned above is pre-tax. The recipients should pay taxes according to related laws (including but not limited to that of People’s Republic of China). Other submissions that do not win the awards will not be receiving any of the rewards or bonus.

　　3) The First Award winner is obligated to optimize the design according to the jury members’ feedbacks. The First Award winner also has the priority to be commissioned by the organizer to further develop the design, the design fee thereto shall be negotiated based on the case.

　　4) All 50 shortlisted entries and award-winning designs shall receive certificates cosigned by Shanghai West Bund Development Group Co., Ltd. and West Bund Regional VI Design Contest Organizing Committee.

　　5) If it is a team that wins any of the awards, the rewards (cash or check) and the certificate will be handed to the person whose name appears in the place in the column of “author” in the Registration Form.

　　6) The final list of the awards will be announced on Shanghai West Bund official website.

　　11. Organizations of the contest

　　Organizer: Shanghai West Bund Development Group Co., Ltd.

　　Operator: Shen Haopeng Graphic Design Co.,Ltd.

　　12. Agreements and policies

　　1) All submissions will not be returned, please keep your own digital copies.

　　2) During“West Bund X” period, the participants shall not transfer the design or authorize it to any third party; the participants shall not use the design in any other similar contests.

　　3) The participants shall hold the complete copyrights of the submitted design; the participants shall confirm that the submitted design has never been transferred or authorized to any third party.

　　4) Please keep your original design file safe. All shortlisted designers shall provide the original design files and sign copyright agreements. Failure to sign the copyright agreement would be regarded as a waiver of the final review.

　　5) All shortlisted designs shall not be used in other similar contests or events.

　　6) The copyright of the submissions is protected by the laws of People’s Republic of China. For First Award, Recognition Award, Popularity Award winning designs, Shanghai West Bund Development Group Co., Ltd. reserves all intellectual property rights except the right of authorship (including but not limited to copyright, all rights for the graphic, three-dimensional and digital forms of the designs). Shanghai West Bund Development Group Co., Ltd. holds all rights to use, develop, edit, change, authorize, protect the designs in any form.

　　7) The organizer reserves all rights of the final explanations.

　　13. Others

　　West Bund Regional VI Design Contest Organizing Committee reserves all rights of final explanations of all documents related to the contest including this submissions guide. West Bund Regional VI Design Contest Organizing Committee may revise or supplement matters not mentioned herein.

　　This contest shall be governed by the laws of the People's Republic of China.

　　14. Contacts

　　If you have any questions, please contact Dan Yang via:

　　Tel:+86 (0)21 64575857

　　Email:westbundx_vi@163.com

　　For detailed information, please visit our website:www.westbund.com